Having established themselves as a market leader offering passes for major attractions in some of the world’s biggest cities, Leisure Pass Group prioritised a business transformation drive that put apps at the centre of their digital-first strategy.
They required a partner that was adept at creating consumer-facing apps and that could challenge their team to find new solutions that would benefit their millions of customers.
In transforming their digital customer offering, Leisure Pass Group wanted their apps to be a bigger part of the customer experience, placing their apps at the centre of their customers’ trips and helping them get the most out of visiting a city.
Their vision was for their apps to be a trusted companion for users on their travels with an expanded feature set that included in-app purchases, offers and nearby attraction discovery utilising GPS, all while utilising the latest user experience (UX) methodologies and design.
By analysing the entire user journey, including a full code review, we fleshed out a consistent look and feel for the new apps as well as an expanded feature set encompassing everything from their CMS to maintenance for the business’ current suite of apps.
Utilising a detailed roadmap of their current and proposed technical architecture, we worked together to develop a scalable solution that would future-proof their digital assets and drive even more users to their apps.
Launching to both the New York and London markets within a few short months, the stylish, modern designs, improved user flow and accessible UX have helped to drive significant in-app revenue growth and engagement.
“Working with hedgehog lab has been a huge success. The team have provided a raft of innovative ideas and advice throughout the process. They’ve been an invaluable asset in helping us take this significant step on our app journey with world-class design and UX.”
User Experience Researcher and hedgehog lab's resident psychology expert, Emily Hewitson, has already shared a number of posts on the psychology of design and its use in user research. Here, Emily delves deeper into a specific sector, expanding on some of the most common psychological practices employed by those in eCommerce
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