Upending a £1.8trn industry isn’t easy and coming up with a unique, disruptive idea is only half the battle. Successfully road testing, building and launching it to market is an even bigger test where countless great ideas have foundered.
With such an innovative concept, honcho needed a partner who could provide both strategic and research input to validate the idea, and the design and engineering expertise to deliver the finished product to a high standard.
For such a huge project, honcho required everything from deep market analysis of competing products to design and development work that encompassed user journeys, UI/UX and back-end development work.
At its core the platform works by asking users to enter their data and the type of insurance product they require. Using this information insurers then have to compete for the user’s business through three rounds of bids, making premiums more competitively priced as a result.
Combining our design expertise to create an engaging, hassle-free and fun user experience with our deep technical smarts to build complex integrations with the back-end systems of some of the world’s biggest insurance companies, our work helped to bring this truly disruptive new product to market.
Engaging micro-interactions and animations bring the app to life and echo honcho’s approachable branding, offering a unique user experience unlike anything currently offered by legacy insurers and price comparison platforms.
The bidding functionality also required complex technical integrations with each insurer’s back-end which needed to be seamless enough that users could be presented with each bidding round in real-time.
Meanwhile, integration with a third-party identity verification platform allows users to instantly confirm that they are who they say they are by scanning their driver's license, significantly reducing friction and minimising the amount of information that has to be inputted.
The platform launched with an initial line-up of motor insurance providers with further insurers and insurance products, including van, learner and home insurance, to be added in the coming months.
The ketchup splattered, dog-eared restaurant menu is dead.
Say goodbye to the sticky Fanta-stained specials list, the extravagantly oversized à la carte menu and even the glossy takeaway leaflet positively dripping with saturated fats. They’re all dead too.
The rise of mobile technologies within the healthcare sector has led to a dramatic increase in the availability of health-focused products. We wanted to imagine what the industry would look were such offerings linked to a centralised system, and identify the benefits a connected approach would bring.