As part of its service offering, German energy giant E.On scopes out and installs boilers and charging units for its business clients, but its sales process had undergone relatively little evolution over the years.
With field staff expected to measure up and scope out new boiler installations and communicate these back to head office, often in the form of written paperwork, there was plenty of room for error.
Not only that, customers often struggled to visualise how a boiler or charging unit might look in their work environment.
Following a two-day workshop at E.On’s Essen headquarters, we identified that an augmented reality (AR) platform would mitigate the challenges faced by their sales team and act as an immersive sales pitch to provide customers with dynamic visuals in the field.
By providing their sales team with a recordable and visual record of the proposed installation, the enterprise AR app would boost stakeholder engagement and improve the sales process as a result.
Utilising the new app, their sales team could now visualise instantly how one of their products would look in situ, allowing customers to experiment with potential placement and removing one of the biggest barriers to closing a sale.
The app also boasts screen recording functionality and integrated email, allowing sales leads to seamlessly provide customers with AR visuals from the app and to provide guidance for head office to support installation.
Given the time he spends chatting with industry leaders, few are better aware of the challenges the
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