With 44% of businesses having never changed energy supplier, EDF spotted an opportunity to drive brand loyalty by enhancing customer service and experience - two other primary drivers our research confirmed companies consider when selecting a supplier.
Our research also revealed a lack of awareness in businesses as to where their energy consumption is highest and the methods they can employ to save money.
A dedicated team
By focusing on the need to improve both customer service and experience, hedgehog lab quickly identified a content-driven mobile application as a viable tool to inform and drive engagement amongst business customers.
The platform would use onboarding as an opportunity to gain an understanding of the business before tailoring the experience to the user's needs. A news feed would present relevant and interactive content designed to educate and engage the reader, with the user also able to save and curate content for later reference.
A web interface, built upon a Django framework, would allow EDF to create, edit and schedule content easily and efficiently, while Mixpanel's analytical offering would allow the company to generate a comprehensive understanding of user journeys across different audiences.
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