The potential for a holistic digital platform that connects all points of the customer journey from initial consultation to treatment and record keeping is vast but most providers have struggled to realise this vision.
Healthxchange Pharmacy, one of the UK’s leading providers of aesthetic supplies to health professionals, wanted to change that with a fully-featured digital platform for healthcare providers in the booming medical aesthetics industry.
Inexperienced in digital product development, they needed a partner who could validate or challenge their ideas and support them in realising their vision. Which is why they came to us.
At the same time, the new e-clinic platform also had to adhere to the strict regulatory standards of the healthcare industry when it came to patient record keeping and payment.
With the plan to roll out to all of the business’ customers first, Healthxchange Pharmacy required a partner that would deliver the same high-standards and expertise that their clients had come to expect from one of the biggest operators in the healthcare aesthetics space.
The multi-site platform would be utilised at up to 4,000 clinics in the UK and Channel Islands each requiring support for anywhere between 2 and 40 users, so it had to be flexible enough to be utilised in a range of contexts and accessible for a wide variety of users.
The new platform also marked a major tech investment for the 20-year-old business and was their first move into digital products, meaning there was a lot riding on the new platform.
“They come to us with ideas, and that's unusual. With other companies on previous projects, it was like pulling teeth to get them to make suggestions. hedgehog lab’s ideas are valid, clever, and functional.”
User Experience Researcher and hedgehog lab's resident psychology expert, Emily Hewitson, has already shared a number of posts on the psychology of design and its use in user research. Here, Emily delves deeper into a specific sector, expanding on some of the most common psychological practices employed by those in eCommerce
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