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User Research

Four reasons why user research is more than a 'nice to have'

To be truly user-centric when designing digital products you have to put yourself in your user's shoes. It sounds obvious, but many still view user research as merely an optional part of the development process. Laura McKay of hedgehog lab's user experience research (UXR) explains why this isn't...

Laura McKay
Feb 19, 2019



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