User Experience Interface Design Development
We worked with luxury brand Infiniti to develop an iPad application to accompany a launch event for their latest car, Infiniti M. The application allowed delegates to interactively browse content related to the car.
See more screenshots
Do you have a need for mobile application development? Do you just have a question regarding a potential project? Why not get in touch with us?
Infiniti is a luxury car division of Japanese automaker Nissan.
As part of their efforts to launch a new model of car, the Infiniti M, Infiniti tasked their events marketing agency, Fusion Events to create and deliver a launch event for dealers that set the brand apart from other luxury brands. As part of this effort, hedgehog lab and Fusion pitched the idea of ditching traditional marketing brochures and paper-based survey forms in favour of an innovative and interactive iPad application.
We worked closely with Fusion to define the experience and interactivity of the application. We built a survey framework for the iPad that allowed data collection by presenting visually stimulating questions. We worked with the Fusion team to ensure the user experience was modelled perfectly for touch-screen usage.
